Foundation of the ADA Shield®

Foundation of the ADA Shield®

INNsight is the foundation for cutting-edge hospitality services and website designs. Our award-winning website design and digital marketing techniques adhere to the greatest and top-tier facilities for creating the reality you desire while accentuating your branding.

INNsight has developed a solution to protect websites from ADA lawsuits with their patent-pending ADA Tray®. The plugin helps identify weak points on the website and directs the site to follow the WCAG criteria, making it accessible to people with disabilities. To further enhance this security, INNsight has introduced ADA ShieldTM, which prioritizes website accessibility and alerts users of any issues found during audits. This technology provides a life-saving solution for website owners looking to protect their businesses from ADA lawsuits, ensuring their site is accessible to all users.

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Protection From “Click-By” Lawsuits

ADA Shield®, is a powerful ADA audit tool that safeguards your website and content through a systematic audit of the website and gives a thorough look at vulnerabilities that violate ADA Title III guidelines.

"Click-By" Lawsuits targeted at physical ADA Title III compliance have been exhausted by serial petitioners. They are increasingly focused on Click-By Lawsuits targeted at your company's websites, as well as Section 36.302(e) covenants, which contain "The Five Points" of internet accessibility for public places of accommodation. In 2022, 3,255 Title III lawsuits were filed, reflecting a 12% rise over 2021 and a 177% increase over 2017.

If a serial plaintiff decides to file a dubious claim, ADA Shield® will give you technical forensic support to assist you in defending yourself. Furthermore, the complete reporting and analysis of your online service assist you in creating a stronger platform for your hospitality business.

Protection From “Click-By” Lawsuits
MAKE YOUR WEBSITE MORE ACCESSIBLE AND PROTECT YOUR BUSINESS FROM ONLINE ADA TITLE III AND WEB ACCESSIBILITY LAWSUIT
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ADA Shield® by INNsightPROTECTS YOUR BUSINESS

ADA Shield® is a professional audit program designed by the pioneer in hospitality digital marketing, INNsight. The hotel industry has been plagued by rampant serial plaintiff suits filed for ADA Title III compliance. In light of this, INNsight built the most comprehensive software to ensure hotel websites are fully compliant with ADA Title III Section 36.302e and the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines (WCAG). INNsight has taken this industry experience in building the Gold Standard for online accessibility to produce ADA Shield®, the pre-eminent website audit program for ADA Title III compliance and WCAG conformity.

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FOSTERING A MORE ACCESSIBLE DIGITAL SPACE IS GOOD FOR BUSINESS

With 1-in-5 users requiring special assistance to utilize your hotel website to look and book, it is not only required by law to make your website more accessible, but it’s good for business.

According to the Center for Disease Control (CDC) the statistics of individuals with audio, visual, mobility, or motor impairment is staggering. Just look at the following statistics to see for yourself:

  • 1 in 5
    Disabled
  • 8.1 million
    Visually impaired
  • 2 million
    Blind
  • 7.6 million
    Auditory impaired
  • 2.2 million
    Suffer seizures & epilepsy
  • 19.9 million
    Motor impaired, can't use a mouse

These statistics translate to approximately 15% of the population who may otherwise have difficulty being able to engage with your hospitality business to research and book a hotel room, dining table, or appointment.

Don’t Be Caught Off GuardThe Floodgates Have Opened Resulting in Hundreds of Lawsuit and Thousands of Demand Letters. Protect Yourself with ADA Shield®.

Serial litigants have exhausted Drive-By Lawsuit targeting physical compliance of the ADA Title III, and are now increasingly focused on Click-By Lawsuit aiming at your hotel & restaurant websites and the covenants of Section 36.302(e) which consist of ‘The Five Points’ of online accessibility for public places of accommodation. The number of Title III lawsuit filed in federal court in 2018 hit a record high of 10,163 – up 34 percent from 2017. Some 20 percent of these suits revolve around hotel website accessibility, which itself exploded nearly 200 percent from 2017. Get compliant with a website Powered by INNsight and ADA Shield®.

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